A very plausible article by David Brooks on how voters arrive at their decisions (in the New York Times):

People in my line of work try to answer certain questions. Why did Hillary surge after misting up in New Hampshire? Why have primary victories produced no momentum for the victors? Why did John McCain win among Republicans who oppose the Iraq war in both New Hampshire and Michigan, but lose among voters who support it?
The truth is …

[… continue …]

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